Somewhere in Tokyo: After successfully promoting a behemoth of brands including KIWI shoe polish and losing his Maxx Mobile seven times, Indian skipper Mahendra Singh Dhoni is now all set to promote a Japanese massage oil brand, Fukomoto Japani Tael. He recently visited the chairman and founder of Fukomoto Japani Tael, Mr. Fukomoto Seizo himself for signing the agreement.
In an interview to a Japanese daily, Mr. Fukomoto said “Yeah, it is true that he will promote Fukomoto Japani Tael. We have a great market in India, specially celebrities like Shiney Ahuja, Shakti Kapoor and politicians like the BJP MLA Hartal Halappa have ordered in bulk and always maintain good stock of our product. While in the west we already have Paris Hilton and Ricky Martin promoting it, we needed someone more bold and popular in India. Given the iconic status that he enjoys, Mahendra Singh Dhoni seemed the right option for us.”
He added,”I personally called him immediately after watching his interview in an IPL match. I was stunned to see how casually he talked about going to red light areas in Chennai. I had decided there itself that he would be right ambassador for our brand.”
Meanwhile sources say that the agreement amounts to about Rs.11 Crores in cash and lifetime supply of Fukomoto Japani Tael. As a promotional activity the entire Indian team would also be given 1 yr supply of the massage oil, as recommended by coach Gary Kirsten.
Dhoni was unavailable for his comments on the development but our news reporter in West Indies say that the team was spotted using the oil during practice sessions. Gary Kirsten seemed exceptionally happy in the practice session.The reporter also sighted the physiotherapist mixing the massage oil in all the drinks. Suresh Raina said, “Yes, its true that I took double dose of the oil before the century. I also used it to massage my stick.” He paused and explained, “I massaged my cricket bat with the Fukomoto Tael and that’s what actually worked for me.” Looks like the oil is already causing a lot of slippery tongues.
The news has reached Hollywood and director Danny Boyle taking all credits said, “Yeah, I promoted red light areas in my movie and now Dhoni is riding on his red light area comment. The Indian market has a huge potential for the success of Fukomoto Japani Tael given the malnourished population there.”
Although all involved parties have denied but it is believed that Emraan Hashmi was originally signed for the endorsement but Dhoni conspired with IPL committee to get the contract. In return Lalit Modi has got life time of oil supplies and a free massage service as well.
Fukomoto Japani Tael is already available in stores and said to be giving a tough competition to Jackie Shroff endorsed Musli Power Extra. Do grab a bottle of your choice, today.
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